Promoting an iPhone App in the App Store

With the creation of computer software that now lets non-programmers create iPhone applications, making an iPhone app is no longer a task for only the computer savvy. Just about anyone has the ability to create one, and with the ever-growing number of mobile apps out in their marketplaces today, it couldn’t be more clear. However, it is also clear that many of the apps in both the App Store and other mobile marketplaces lack a certain feature that makes them popular. If the developers of those apps knew what that lacking feature was, their app would obviously be on the most downloaded lists. However, that is not the case, and here’s why.

Creating an app is just part of what it takes to having a successful product on a mobile phone marketplace. Ensuring that the app is well coded and free of major bugs is important, however this is not the determining factor that app users are looking for.

One of the main factors that makes an app successful is how original the idea behind the app is. This seems very trivial, but it cannot be denied that the majority of apps that are currently filling mobile phone marketplaces are simply variations of pre-existing apps. Creating an app of your favorite 90’s arcade game may be a lot of fun, but don’t expect to make millions from that app, especially when there are already five different versions of it already available, with all of them having been on sale in the marketplace far longer than yours.

It is crucial to think outside of the box, to make an iPhone app that people didn’t know they needed until they’ve tried it. Once you have managed to find that niche that has so far remained unexplored, you are ready to create your app and exploit it.

So now that you have your million dollar idea and your bullet-proof app ready, what could possibly be standing in the way of you and the load of cash waiting to be made on the App Store? Nothing, other than the most important factor of them all; promoting your app. You could have created the most ingenious app of all time, but without the proper promotion techniques, it will be heading nowhere. Naturally, a very high quality app will make its way to the top, but without any promotion, it will not generate anywhere near the amount of income that it could.

Promoting an app is the same as promoting a website. A well designed website with strong content will draw some users to it over time, however without extensive SEO work, that site will not live to its full potential. The same can be said about an iPhone app.

Many developers see the checkered flag once their app is completed, tested against bugs and launched onto the mobile marketplace. However, completing an app is only half the journey. Properly promoting an iPhone app is the second step that many seem to forget, or even completely ignore.

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